We invited 10 artists to create completely authorial artworks. The only guideline being to use a single Bic pen to draw over an out out of home piece of paper. The original pieces of art were exposed everywhere around the city. Along with the pen used to draw them. All this to prove that a Bic pen is not only made to last, it’s made to inspire. Thanks to the artists: Aline Paes, Bernardo Abreu, Bernardo França, Benson Chin, Breno Ferreira, Davi Augusto, Fabiane Langona, Lygia Pires, Negritoo, Shun Izumi.
With: Guilherme Markert, Cleber Cardoso / CD: Kleyton Mourão, Beto Rogosky / CCO: Rafael Pitanguy / Agency: VMLY&R
Shaving has always been boring,
that's why Bic Flex 3 brought
the easiest shaving in history.
that's why Bic Flex 3 brought
the easiest shaving in history.
With: Bruno Souto, José Neto e Kleyton Mourão / CD: Victor Sant’Anna / CCO: Rafael Pitanguy / Agency: VMLY&R / Production: Landia / Director: Lucas Shannon / Audio: Antfood
Campaign for New Peugeot 308 Quiksilver Limited Edition.
A car designed for the beach, the city and anywhere in between.
A car designed for the beach, the city and anywhere in between.
With: Zé Celso Oliveira / CD: Victor Sant’Anna / CCO: Rui Branquinho / Agency: VMLY&R / Production: Paranoid / Director: Heitor Dhalia / Audio: Raw
The delicious meet
of Bonafont water and fruit juice.
of Bonafont water and fruit juice.
With: Erika Mateos / CD: Laura Esteves / CCO: Rui Branquinho / Agency: VMLY&R / Production: Stink / Director: Diego & Vlad / Audio: A9