We invited 10 artists to create completely authorial artworks. The only guideline being to use a single Bic pen to draw over an out out of home piece of paper. The original pieces of art were exposed everywhere around the city. Along with the pen used to draw them. All this to prove that a Bic pen is not only made to last, it’s made to inspire. Thanks to the artists: Aline Paes, Bernardo Abreu, Bernardo França, Benson Chin, Breno Ferreira, Davi Augusto, Fabiane Langona, Lygia Pires, Negritoo, Shun Izumi.
With: Guilherme Markert, Cleber Cardoso / CD: Kleyton Mourão, Beto Rogosky / CCO: Rafael Pitanguy / Agency: VMLY&R